While the post Weeknotes from Archizoo as a sum is about what’s going on with them, there’s a great point to note. They write that “Even great brands are losing ground. Some assume that it is the financial market holding them back, when it may be other, internal conditions that affect their perceptions and confidence, and therefore slow momentum and affect their position”. While some will stay entrenched in models that may have worked in the past, it’s those that are constantly evaluating where things will be that will be able to evolve in a successful way.
