Matt Daniels brings up some question worth considering about in What if every company had an API? Aside from technology companies, what brick-and-mortar companies could benefit from releasing their companies dna. One example cited is Starbucks with what they’re doing with a concept tea house. He quotes Snarkmarket “What if Starbucks was offering up a Starbucks API—a set of hooks into a vast, efficient coffee shop support system with incredible economies of scale? You, the local coffee shop owner, simply plug in, and wham, your costs drop by thirty percent because you’re leveraging Starbucks’ insanely optimized supply chain.”
