March 23rd, 2010

POKEMON Simplified

I’ve been staring at the above image for a while that is in the post THE SOCIETY OF THE SPECTACLE. I’ve never been a fan of Pokemon. I think why I keep coming back to the bold colours and shapes is that it follows the same best practices that a memorable brand rely on. At a quick glance a person knows exactly what the “thing” is. In this case a Japanese character.